Cafepress: Revamped Look

At Cafepress, we're all about "Self Expression, Rewarded." (our mantra). Yet as you can see from teh note above, even our Co-Founder and CEO Fred Durham wasn't feeling it. So we put the wheels in motion for a rebranding.

Quick note from the team on our make-over:

It all started with a new logo. With a stamped-on feel, it's a tip-of-the-cap to our community's hand-crafted creativity. It says "do it yourself," which is what we're all about. It's also slightly distressed, which again speaks to the fact that none of us -- including folks in our community and the CafePress team -- are perfectly polished.

We've also added some fresh new colors to the palette, which we'll also be sprinkling in. Why? Because if there's one word that reflects our community, it's "colorful." You'll also notice that in some places we're keeping the palette very neutral. This lets your designs be the real heroes on pages, since enabling our Shopkeeper community is paramount.

Naturally, this is just the first leg on our new road to self-expression. It's our way of growing up, while staying fun.

Enjoy,
CafePress Team

MY THOUGHTS:

Some good, some bad, some what the hell were you smoking? There are some things about the overhaul I like (like how the Marketplace looks), some things I don't like (the text size increased throughout the site), and even some things that had me thinking, what the hell were you smoking? (The new CP logo is ugly and very unprofessional. It looks bad on CPs site and even worse when shrunken and blacked out on Premium shops). Alot of CP Shopkeepers are not pleased with the changes. Even some that are ready to pack up and head to the competition. I will ride it out for a while and see if I can adapt to the changes. I loved CP for its ease of use. If it stays easy through this change, I'll still be using it. If not, I'll be with others in exploring the other POD options out there.

SOURCE: Cafepress

Zazzle's New Seller Incentive Program

Email From Zazzle:

On the heels of Cafepress' announcement that they would be changing their Volume Bonus Program so that Marketplace sales were no longer included in it, Here comes Zazzle to introduce their Seller Incentive Program.

Dearest Friends and Zazzle Members,

Today is a very special day. We are thrilled to announce the Zazzle Seller Incentive Program, which will enable all users to earn significantly more money! With the introduction of volume bonuses and a more-than-doubled referral fee, the earnings potential on Zazzle has now skyrocketed.

Zazzle was originally founded upon the principle of network incentives – that helping others earn real money is a powerful way to grow a business. We’ve experienced tremendous growth in the past few years, and now is the right time to further align your success with ours. The Seller Incentive Program will enable all sellers – whether contributors of content or referrers of traffic – to earn much, much more.

Speaking on behalf of everybody at Zazzle, please consider this a big “Thank You!” as all of you on this email list have contributed to our success in unique and important ways. Empowering people to earn a living on our platform is our passion and we’re more excited than ever about serving you with the very best products and features.

We continue to be humbled by your creative genius, inspired by your entrepreneurial spirit, and we anxiously await your increased success from this launch. So, at last, please check out the new Zazzle Seller Incentive Program!

Very truly yours,

Bobby & Jeff Beaver
Co-Founders
Zazzle.com, Inc.

Google Insights: A look at POD Brand Awareness

[This is based on brand awareness. Each graph shows how many people in the country of U.S.A. are aware of CafePress, Zazzle, Spreadshirt or Printfection.]

Google just released a new product called Insights, a tool designed to helped advertisers gain a clearer picture of search behavior, aided by some very cool heat maps .

I decided to have a little fun by typing in the four main PODs, to visually see which had the greatest brand awareness in the U.S. Talk on WebmasterWorld suggests to take the information with a grain of salt (or two) - so I’m not sure how accurate it is, apparently it’s not yet tallying up with the Google Adwords Keyword Tool. But take from it what you will, it’s just a bit of fun And the results are what I’d expect anyway.

CafePress:
(I like how it clearly shows that CafePress need to do some work in Wyoming and North / South Dakota)

Zazzle:

Spreadshirt:

Printfection:

Go and have a play yourself - Google Insights >>>

SOURCE: TShirtChat