Cafepress: Revamped Look

At Cafepress, we're all about "Self Expression, Rewarded." (our mantra). Yet as you can see from teh note above, even our Co-Founder and CEO Fred Durham wasn't feeling it. So we put the wheels in motion for a rebranding.

Quick note from the team on our make-over:

It all started with a new logo. With a stamped-on feel, it's a tip-of-the-cap to our community's hand-crafted creativity. It says "do it yourself," which is what we're all about. It's also slightly distressed, which again speaks to the fact that none of us -- including folks in our community and the CafePress team -- are perfectly polished.

We've also added some fresh new colors to the palette, which we'll also be sprinkling in. Why? Because if there's one word that reflects our community, it's "colorful." You'll also notice that in some places we're keeping the palette very neutral. This lets your designs be the real heroes on pages, since enabling our Shopkeeper community is paramount.

Naturally, this is just the first leg on our new road to self-expression. It's our way of growing up, while staying fun.

Enjoy,
CafePress Team

MY THOUGHTS:

Some good, some bad, some what the hell were you smoking? There are some things about the overhaul I like (like how the Marketplace looks), some things I don't like (the text size increased throughout the site), and even some things that had me thinking, what the hell were you smoking? (The new CP logo is ugly and very unprofessional. It looks bad on CPs site and even worse when shrunken and blacked out on Premium shops). Alot of CP Shopkeepers are not pleased with the changes. Even some that are ready to pack up and head to the competition. I will ride it out for a while and see if I can adapt to the changes. I loved CP for its ease of use. If it stays easy through this change, I'll still be using it. If not, I'll be with others in exploring the other POD options out there.

SOURCE: Cafepress

Zombie Wants Brains

Halloween is right around the corner. To celebrate this most ghoulish of holidays, here's a Monster Design shirt. This design that depicts hungry zombies eating brains is from a fellow CPer, Brev87. He has more Monster type designs to go along with this Zombies Want Brains design. Happy Halloween Everyone. Hope its a great scare and the lil one's load up on neighborhood candy!

SOURCE: Brev87

McCainia

Awhile Back I showcased an Obama Design. To be fair and equal to both political parties, now it's time to showcase a McCain Design. McCain followers have had a nickname of McCainiacs for quite some time. This McCainia Design shows the world you run with McCain and are a follower of McCainia. Whatcha Gonna Do When John McCain Runs Wild On You?


SOURCE: BoltZ DesignZ

Cafepress Partners With Pure Digital Technologies

From Cafepress:

CafePress is thrilled to announce a branded partnership with Pure Digital Technologies — makers of the wildly-popular Flip Mino Camcorders. By teaming up together, video lovers can now take their movie-making creativity one step further by customizing their Flip Mino camcorders. How fun is that?

Thoughts:

Only time will tell how this plays out. There's plenty of Pro's and Con's to this. A few pro's are: Perfect time for release (Holiday Shopping Season is nearly upon us) And Marketing is at teen's (which love customization). And A few con's are: The economy isn't doing so well, the regular white/black version can be found for much cheaper, And as with any electronic device, it'll be outdated before long. From a shopkeeper perspective, I love the out of left field that Cafepress went with. They are very fun to design for, but I myself have limited myself to just 21 designs due to not expecting to sell alot if any at all. I do hope the Partnership lasts and us shopkeepers get the opportunity to Create Designs for other Pure Digital Technology products in the future.

SOURCE: Cafepress