Monday, August 11, 2008

Google Insights: A look at POD Brand Awareness

[This is based on brand awareness. Each graph shows how many people in the country of U.S.A. are aware of CafePress, Zazzle, Spreadshirt or Printfection.]

Google just released a new product called Insights, a tool designed to helped advertisers gain a clearer picture of search behavior, aided by some very cool heat maps .

I decided to have a little fun by typing in the four main PODs, to visually see which had the greatest brand awareness in the U.S. Talk on WebmasterWorld suggests to take the information with a grain of salt (or two) - so I’m not sure how accurate it is, apparently it’s not yet tallying up with the Google Adwords Keyword Tool. But take from it what you will, it’s just a bit of fun And the results are what I’d expect anyway.

(I like how it clearly shows that CafePress need to do some work in Wyoming and North / South Dakota)



Go and have a play yourself - Google Insights >>>

SOURCE: TShirtChat